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GMA: Brands increase in-person experiences for Super Bowl LX, going beyond big game ads

GMA: Brands increase in-person experiences for Super Bowl LX, going beyond big game ads

February 6, 2026: Kenny Dichter, chairman of global sports and lifestyle experiences company REAL SLX, has honed in on the in-person strategy at the Super Bowl, teaming up with Frank Pellegrino Jr. and Ron Straci's New York City institution Rao's to create a one-of-a-kind dining experience for 200 people per night that might not otherwise get a chance to dine at the East Harlem restaurant.

WATCH HERE: GOOD MORNING AMERICA

 

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